Eintracht Frankfurt unveils the new retro away kit
Eintracht Frankfurt presented the new away kit on Thursday at 10 a.m.: a clean white shirt with black shoulder stripes and the revived retro eagle. Captain Robin Koch stressed that the jersey "carries all these stories" and honors the successes of past squads. The side finished the 2025 season in 8th place in the Bundesliga with 44 points, 11 wins, 11 draws and 12 losses.
Why does the retro eagle matter to fans?
The eagle, which adorned the chest from 1977 to 1999, was called the "Binding Eagle" by supporters and recalled a local beer brand. Its return triggers waves of nostalgia because it evokes legendary matches and stadium choreographies that shook the arena. The introduction of the mascot Schöppchen, a kicking pony, also belonged to that modernization era. Today the symbol links tradition with the current squad, which most recently drew 2‑2 against VfB Stuttgart on May 16 2026.
What does the new kit mean for the club?
The minimalist design without excessive gimmicks appeals to purists and collectors alike. Pricing stands at €100 for the adult version and €75 for the youth version. Sales are expected to boost revenue that can be funneled into squad planning – a key factor as Eintracht currently has scored 61 goals while conceding 65, a minus‑four goal difference. The retro eagle could lift morale as the team strives to close the 45‑point gap to Bayern Munich.
What comes next after the launch?
Initial reactions on social media show excitement, especially after mixed feelings about the home kit. The club plans to make the new away jersey available immediately in the online shop and to showcase it in upcoming home matches. In the next weeks the side will aim to improve its form – the last four games ended with 0 wins, 2 draws and 2 losses (DDLL, most recent result first). Thus the retro eagle may become a symbol of the resurgence fans hope to witness.
